Search Optimization
“What’s the point of having a website if no body can find it?”
Search Engine Optimization is an art that is delivered from years of research and huge number of trials and errors. Some companies will promise you number one position on Google and actually will place a pay per click link on the results. Others will tell you that your site is not search engine friendly and will try to sell you a new site. The fact of the matter is that search engine algorithms are closely guarded trade secrets that are changed often and no one can guarantee specific position on search results. Every site can be optimized to receive better standing in the search results however it requires constant monitoring and a comprehensive search engine optimization plan. The purpose of search engine optimization is not to bring traffic but to bring quality traffic that will convert into customers or leads.
To increase the amount of quality traffic to your website, our search engine optimization team will prepare a plan that will be unique to your target audience. We will create an initial assessment of your site and will correct common errors including:
Search Engine Optimization is an art that is delivered from years of research and huge number of trials and errors. Some companies will promise you number one position on Google and actually will place a pay per click link on the results. Others will tell you that your site is not search engine friendly and will try to sell you a new site. The fact of the matter is that search engine algorithms are closely guarded trade secrets that are changed often and no one can guarantee specific position on search results. Every site can be optimized to receive better standing in the search results however it requires constant monitoring and a comprehensive search engine optimization plan. The purpose of search engine optimization is not to bring traffic but to bring quality traffic that will convert into customers or leads.
To increase the amount of quality traffic to your website, our search engine optimization team will prepare a plan that will be unique to your target audience. We will create an initial assessment of your site and will correct common errors including:
- W3C Validation
- Proper naming structure of files for search engines
- Proper phrasing of page titles
- Inclusion of a robots.txt file
- Creation of a sitemap, and search engine map
- 404 error handling pages
- Meta tags coded for relevancy
- Relevant site copy to page title
- Site navigational structure
- Press Releases
- Article Writing
- Blog Comments
- Link Campaigns
- Directory Submission
- RSS/XML Feeds
- Social Network Placement